Digital Marketing service

At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. By using these online media channels, digital marketing is the method by which companies endorse goods, services, and brands.

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What IS DIGITAL MARKETING?

Digital marketing is the component of marketing that uses internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services.

Types Of DIGITAL MARKETING?

If you think that a digital marketer is just a digital marketer and there is no kind of that, you are wrong. Because according to their type of work, they also have types.

Basically, there are the types of digital marketing:

Search engine optimization: Search engine optimization, or SEO, is technically a marketing tool rather than a form of marketing in itself. The Balance defines it as “the art and science of making web pages attractive to search engines.”

Content marketing: SEO is a major factor in content marketing, a strategy based on the distribution of relevant and valuable content to a target audience.

Social media marketing: Social media marketing means driving traffic and brand awareness by engaging people in discussion online. The most popular platforms for social media marketing are Facebook, Twitter, and Instagram, with LinkedIn and YouTube not far behind.

Pay-per-click marketing: Pay-per-click, or PPC, is posting an ad on a platform and paying every time someone clicks on it.Each PPC campaign has 1 or more target actions that viewers are meant to complete after clicking an ad. These actions are known as conversions, and they can be transactional or non-transactional. Making a purchase is a conversion, but so is a newsletter signup or a call made to your home office.

Affiliate marketing: Affiliate marketing lets someone make money by promoting another person’s business. You could be either the promoter or the business who works with the promoter, but the process is the same in either case.
Native advertising: Native advertising is marketing in disguise. Its goal is to blend in with its surrounding content so that it’s less blatantly obvious as advertising.

Email marketing: The concept of email marketing is simple—you send a promotional message and hope that your prospect clicks on it. However, the execution is much more complex.

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